Telling stories.
Good stories create a shared experience.
You don’t need anyone to tell you how to tell a story; you’ve been telling stories all your life. In fact, if you do take a class on storytelling, you’ll just learn how to sound like the person who taught you.
Storytelling is intimate and personal; a good story gives someone a glimpse into who you are. It’s vulnerable, which makes it powerful. But it’s unique to you, like a fingerprint.
You know that feeling, like you were there. Like it happened to you. So, the key to telling a good story is to experience it yourself, in the telling.
The most important thing about storytelling isn’t how the audience feels, it’s how you feel.
Human brains tap into what others are experiencing, so the best way to tell a powerful story — and create a shared experience — is to experience the story during the telling.
The more you experience your own story, the more easily others will share the experience with you, and the more powerful your story will be.