Is this effective storytelling?

No. The goal of effective storytelling is to tell a story that has an effect. The approach is usually to apply techniques used in other stories that have been effective.

My goal is to tell your story, effectively. I know it sounds like I’m splitting hairs, but here’s the difference: Effective storytelling is successful when it creates an effect.

I’ve never found someone without a story.

Is this brand identity?

Flip it: this isn’t brand identity, but brand identity is a part of this work.

Your brand has a story, but it’s one of many stories about what you do. Many people think of the brand story as the primary story because its usually the most public story, but each story is critical to connecting each audience to each other, and the work, and the brand story is by no means more important than others.